At king77, your privacy is not just a responsibility — it is our commitment. This Privacy Policy transparently explains how we collect, store, use and protect your personal information when you use our online entertainment platform. You have the right to know what we do with your data.
We believe every member has the right to know and control how their personal information is managed. Here is how king77 ensures your privacy is always protected.
All your personal and financial data is encrypted using 256-bit SSL technology — the same level of encryption used by the world's leading banking institutions. Data travelling between your device and our servers cannot be intercepted by any external party.
You have the right to review, update and request deletion of your personal data at any time. The king77 privacy team will process any data-related requests within 7 business days through our support channels.
King77 has never and will never sell, rent or share member personal information with any advertising company or unrelated third party. Your data is used solely for platform operational purposes.
All of king77's data management operations comply with Malaysia's Personal Data Protection Act (PDPA) 2010. This means the collection and use of your data is subject to legal protections enforced by the Personal Data Protection Commissioner.
We only collect data that is genuinely necessary for platform operations, identity verification and legal compliance. No excess data is collected. This "data minimisation" principle ensures your digital footprint on king77 remains limited to essential needs only.
In the event of any security incident involving your data — however unlikely — king77 is committed to notifying affected members within 72 hours and taking immediate remedial action.
This Privacy Policy outlines king77's data management practices and your rights as a member. By using our platform, you agree to the terms stated here. Please contact our support team if you have any privacy-related inquiries.
King77 is an online entertainment platform operating under a recognised licence and is fully committed to protecting its members' privacy. This Privacy Policy ("Policy") describes how we collect, process, store and protect your personal information when you register and use services at king77.plus.
This policy applies to all registered members, website visitors and any individual who interacts with the king77 platform through any channel, including the website, mobile app and customer support. We take our responsibilities as a data controller seriously and are committed to managing your information in the most transparent and responsible manner.
King77 collects your personal information through several means — directly from you during registration, automatically as you use the platform, and in some cases from trusted third-party sources for identity verification purposes.
| Data Category | Example Information | Primary Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, identity card number, passport number | KYC verification, legal compliance |
| Contact Data | Email address, phone number, residential address | Account communications, security notifications |
| Financial Data | Bank account number, digital wallet details, transaction history | Payment processing, fraud prevention |
| Usage Data | Game logs, betting history, platform preferences | Service improvement, responsible gaming compliance |
| Technical Data | IP address, device type, web browser, location data | Account security, fraud detection |
Every piece of information we collect has a clear and lawful purpose. king77 does not use member data for undisclosed purposes without your prior consent. The following are the primary uses of your personal data:
All data processing is carried out on a lawful legal basis, whether by contractual necessity, legal obligation, the legitimate interests of king77, or your explicit consent.
King77 has never sold your personal information to any third party for marketing or advertising purposes. However, there are limited situations where we need to share your data with specific parties to ensure the platform operates properly and remains legally compliant:
All third-party service providers we engage are required to sign a strict data protection agreement and may only process your data in accordance with king77's specific instructions. They are not permitted to use your data for their own purposes.
King77 uses cookies and similar tracking technologies to enhance the user experience and ensure the security of your account. Cookies are small text files stored on your device when you visit our platform.
You can manage your cookie settings through your web browser. However, disabling essential cookies may affect the functionality of the king77 platform. We do not use cookies to track your activity on websites outside the king77.plus platform.
The security of your data is king77's absolute priority. We continuously invest in the latest security infrastructure to ensure your information is always under the best protection.
All financial data and login information are encrypted using AES-256 encryption at rest and SSL/TLS 1.3 in transit — the same technology used by leading banks in Malaysia.
As a king77 member, you have rights protected under Malaysia's Personal Data Protection Act (PDPA) to control your personal information. We respect and facilitate the exercise of all these rights:
Right of Access — Request a copy of all personal data we hold about you
Right to Rectification — Update or correct inaccurate or outdated information
Right to Erasure — Request deletion of your data subject to legal obligations
Right to Object — Object to the processing of your data for specific purposes
Right to Restrict Processing — Limit how we use your data in certain situations
Right to Data Portability — Receive your data in a structured format to transfer to another platform
To exercise any of the above rights, contact the king77 privacy team via live chat or our support email. We will process your request within 7 business days and provide a written response.
King77 does not retain your personal data longer than necessary. Retention periods are determined based on operational requirements, legal obligations and the platform's legitimate interests:
Once the stipulated retention period has lapsed, your data will be securely deleted or anonymised so that it can no longer be linked to your identity.
The king77 platform is strictly for individuals aged 18 and above. We do not knowingly collect or process any personal information from individuals under the age of 18. Should we discover that a minor's data has been collected without our knowledge, we will take immediate action to delete that information and close the associated account.
If you discover a minor using the king77 platform, please contact our support team immediately so that appropriate action can be taken.
King77 reserves the right to amend this Privacy Policy from time to time to reflect changes in platform operations, new legal requirements or industry best practices. Any significant amendments will be communicated to members via in-platform notifications or email at least 14 days before the amendments take effect.
The "Updated" date at the top of this document indicates when this Privacy Policy was last reviewed. We encourage you to review this policy periodically. Your continued use of the king77 platform after any amendments are announced will be considered your acceptance of the latest version of this Privacy Policy.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how king77 handles your personal data, we are here to help. The king77 privacy team can be reached via:
We are committed to addressing every privacy-related inquiry seriously and providing clear responses within the stated timeframe. Your satisfaction and security as a king77 member is our top priority.
King77 is committed to remaining a transparent, secure and trusted platform. Your privacy is not just our legal obligation — it is a core value we uphold in every operational decision we make.
Now you know how seriously king77 takes the privacy and security of your data. Register today and enjoy a safe, fair and entertaining online experience alongside more than 500,000 active members across Malaysia. Your data is protected — your gaming is secured.